Sunday, October 18, 2015

From autonomous cars and digital doctors

One very interesting topic of our first lecture in Digital Marketing was disruptive innovations.  
Disruptive innovations are inventions that, as the name suggests, disrupt or even destroy something. They can change the market they enter dramatically, by being for example better or cheaper than existing products. 

Let’s have a look at some products that will have such a great impact on us and change our lives in the near future. 

One example of a disruptive innovation that we discussed in class were autonomous vehicles such as the google car that provides us with a vision of cars driving people from one place to another without any effort from their passengers. This car could be the trigger of a new business model, in which it will no longer be necessary to own a car. The only thing you will need is an App to order a car to the place you need it and let it drive you to where you want to go. Further, the driver saves valuable time by not having to concentrate on the road, which offers us various advantages.
Google car
Specialists assume that it will take no longer than one or two decades until we will be confronted with this technology in our day to day life. Until now, most of us have only seen the google car, which is the pioneer in this autonomous car industry, but not a very attractive looking model.
But we have many other well-known car manufacturers that are starting to create their own autonomous car. Audi, VW and Mercedes are just a few examples.  Considering the above mentioned advantages arising from not having to concentrate on the road. Mercedes has a car planned, with side panels that could display information, social media, or other applications on it.

If you can already picture yourself in such a futuristic car, what would you want to do with this additional time? 
Inside an autonomous mercedes
Autonomous mercedes

Another field that offers great potential for disruptive innovations is the health and fitness industry. There are already many Apps on the market that collect, report, and respond to information from the user’s own body and transfer them mostly to the user’s smartphone or tablet. The earliest type of applications could for example count our steps or recognize when we were asleep. Today’s technology makes it possible to go much further, by for example measuring our glucose level, emotional state, temperature, sleep patterns, pulse, alcohol level, weight, blood pressure, and much more.

There are even technologies that can help treat ADHD and autism by measuring attention and focus through eye tracking over the tablets’ camera or even stimulate the brain to block pain receptors for patients with chronic conditions. It is quite realistic that soon these technologies will lead to a revolution in the health care system, allowing patients to become active participants in diagnosis, treatment and preventive care. This kind of revolution could make it possible to live longer in our own houses without needing home care. Also we could push the need to move to a retirement home further away.  

Having just recently read the Interview with Mr Keen, these innovations once again leave us thinking. Are all these technological and digital innovations a blessing or a curse?  

11 comments:

  1. I discovered that working offline helps improve my focus. Started searching for content creation apps with these kinds of features, and this one is my preference: http://bit.ly/2DWi1K9

    ReplyDelete

  2. Great post. I used to be checking constantly this weblog and I am inspired! Extremely useful information specially the ultimate part :) I maintain such info much. I used to be seeking this particular information for a very lengthy time.
    Thank you and good luck.
    cash for cars melbourne
    cash for scrap cars melbourne

    ReplyDelete
  3. car is old or broken down it does not mean it holds no value as at A1 Wreckers we offer you the top cash for cars with free car removal Gold Coast.
    scrap cars gold coast


    ReplyDelete
  4. car has broken down on the road, and you have no one in the surroundings to ask for help, contact us, and we will be there in no time to offer our used Car Wreckers Canberra.
    Canberra Car Wreckers

    ReplyDelete
  5. As adelaide auto wreckers not only we sell used second auto parts, but also we buy scrap cars from anywhere in Adelaide.
    adelaide auto wreckers

    ReplyDelete
  6. We have earned the title of “The most reliable cash for cars gold coast service providing customer’s high-quality service.
    cash for cars gold coast

    ReplyDelete
  7. As a result of reading this article, I learned a great deal. Thanks for offering such a valuable service to so many car owners. Many models and makes of cars are available at Australian car dealers. All kinds of vehicles can be taken in for cash on Adrian's website under Cash For Cars Ipswich. Across the country, most recycling centers accept it as well.

    ReplyDelete
  8. The writing or interests of an author must capture the attention of the reader. His straightforward language engages his reader, despite his use of straightforward language. In Queensland, there are several cash-for-car companies; one of which is Cash for Cars Brisbane. Among the best cash-for-car companies in Brisbane, there is a company that has a high return rate.

    ReplyDelete
  9. Readers are kept interested by good writers. Metal Biz Recyclers are well known to most people. Cash for cars and vans is another service we offer. Please feel free to contact me if you have any questions. Our company is great because of our friendly, knowledgeable employees. In addition to offering Cash For Cars Brisbane, Metalbiz offers a variety of other automotive products and services, including cash for cars.

    ReplyDelete
  10. By educating and creating elements together, we can achieve a win-win situation. Information was presented well, both in terms of organization and presentation. The website of Cash For Scrap Cars Barton lets you tow and remove vehicles for free.

    ReplyDelete
  11. Article structure matters a lot; it’s the foremost aspect to consider. The writer is experienced enough to outline it faultlessly. We, the Cash for Cars Sydney Wide are car buyers and planning to showcase our unique 24/7 customer service and free car removal through posting articles like this.

    ReplyDelete