Lifestyle-blogs

As a fashion blog follower I was quite astonished not to find Kayture on the list of the best Swiss blogs, ranked by Patrizia Iseli, SEO and Digital Marketing Manager at the company Blue Glass. 

Nevertheless, let me answer the question here, why lifestyle blogs are currently so dominant.

Let’s face it classy paper magazines are out dated. Nowadays everyone is checking the latest trends and inspirations of his/her field of interest on their smart phones, tablets and notebooks. Especially generation Y won’t appreciate carrying around a paper magazine as much as their beloved smart phones.

Many companies have discovered that they have to engage in client reference management, only that clients are famous bloggers. It’s no coincidence half of the fashion bloggers I check regularly, have the same pair of Dior earrings, Givenchy handbags or Valentino shoes at the same time. They are paid to do what Claudia Schiffer did in a paper magazine in the 90ies. Looking sexy, fresh and tell you to buy a certain product. Only that you can find the link to the e-shop of your beloved product directly on the blog. No need to look for the product yourself anymore after you have carried around that paper magazine with you for days.

Blogs are for free, they’re trendy, internationally available, they sell perfect stories and and let us dream in our world ruled by consumerism. We believe people even trust the opinions of bloggers more than those of company associates. We can better relate to them, might even consider them as role-models because it feels like they live the normal life just as we do.

Blogs are personalised paper magazines that can be addictive if they are in your field of interest. For the fashion girls among you; I dont want to keep my very personal international top 10 from you.

Atlantic-Pacific

http://atlantic-pacific.blogspot.ch

New York chic to it’s finest. 

hello fashion blog

www.hellofashionblog.com

A stylish mum of three.

suburban fauxpas

http://suburbanfauxpas.com

Adorable Kerstin who shares her inspirations with the world.

sincerely jules

http://sincerelyjules.com

Pretty girl, distinct style, always sticking to her idea of fashion.

Lovely Pepa

http://lovely-pepa.com

Great everyday outfits from a Spanish girl who seems to have found her great love.

Garance Doré

http://garancedore.fr

Wonderful Pictures. Great Content. Perfectly beautiful blog. 

9to5Chic

http://9to5chic.com

Business chic with an edge. 

Scent of Obsession

http://scentofobsession.com

Relaxed chic and high-low aestethics.

Kayture

http://kayture.com

Swiss girl conquering the fashion world. 

Fashion Hippie Loves

http://fashionhippieloves.com

German girl with a passion for beautiful things.