|The Blonde Salad Crew (http://www.theblondesalad.com/tbs-crew)|
We have learned in class, that a extraordinary success in business usually has it's roots in a distinct product and a unforgettable story behind it. So what is the Holywood secret of The Blonde Salad?
Fashionable girl from Milan, posts pictures of herself and her distinct style on Pinterest and decides to create a blog in 2009. Together with her super cute boyfriend Riccardo Pozzoli they sell the perfect Italian fashion and love-story and soon banish thousands of followers. She seems to have the life many girls dream about. A walk-inn wardrobe full of shoes, handbags and couture from high-end brands like Chanel, Valentino and Hermès. Not to mention her cute little dog "Matilda" with whom she gains empathy from the animal lovers too. She travels the world with her Louis Vuitton luggage and gains international attention. Covers with VOGUE, cooperation with luxury-brands such as Cartier and invitations to the Cannes Film Festival follow.
Her now former boyfriend, business student Riccardo Pozzoli, is the Co-Founder and CEO of her fashion empire. They followed the distinct strategy to turn their blog into an online fashion magazine and focus on collaboration with high-end brands. They decided to work together with young talents and moved to Los Angeles. The city of young talents.
With a revenue of $8 million a year it's no wonder they gained Harvard Business Schools attention who wanted to create a case study for their MBA program. The case study is available under the following link:
What a wonderfully perfect example of successful self-marketing in the digital world we are living in.